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Smash TagLet’s Burger
Rome · since 2021 · 18 stores in 3 countries

We didn’tcreate burger,we make it better.

Smash burgers made with fresh beef, potato buns and homemade sauces. The griddle is on in Rome as in Athens, Mykonos and Malta: eighteen addresses, one way of doing it.

Explore the menuFind a location

8th

Best burger in the world

Google reviews

Fresh beef

Smash burger with double beef, crispy bacon and melted cheese

The most ordered in the world

Smash Brown

Deliveroo 100 Global Top Trending 2025/26

Bob, the Smash Tag mascot, with his polaroid
Four friends eating smash burgers at the same table

Google reviews
and a community that speaks for us

Who we are

We didn’t invent it.
We make it better.

In 2021 we opened thirty square metres in Piazza Bologna, when almost nobody in Rome knew what a smash burger was. Today we have eighteen stores across three countries, but the rule is the same as day one.

Freshly ground beef, pressed onto the hot griddle so it develops the caramelised crust that seals in the juices. Around it, a soft potato bun and homemade sauces served in the big cup: the detail you recognise us by from the first bite.

We don’t look for shortcuts. We don’t freeze the beef, we don’t pre-assemble burgers, we don’t treat delivery as an afterthought. When you order, the griddle fires up.

The year it all began

Stores in three countries

8th

Best burger in the world

Our quality
Best sellers

The burgers that made history

Eight colourful recipes, three sizes, one technique. Here are the four everyone orders, at least once in their life.

Build your SmashSee the full menu

The best seller

Smash Brown

Top
Smash Brown
S€7.30
D€9.30
T€11.30

Best seller

Smash Pink

Top
Smash Pink
S€7.50
D€9.50
T€11.50

The classic

Smash Yellow

The classic
Smash Yellow
S€6.90
D€8.90
T€10.90

Truffle

Smash Black

Truffle
Smash Black
S€7.50
D€9.50
T€11.50
Choose single, double or triple All available as a meal too New for 2026: Cheese Pull
The spatula pressing the beef onto the hot griddle

8th

Best burger
in the world

Enjoy Travel · 2022

The technique

What is
a smash burger?

It’s a burger made from fresh beef pressed onto a hot griddle. It looks simple, and that’s exactly the point: simplicity doesn’t forgive mistakes.

01

Fresh beef

Freshly ground beef every day, never frozen. A generous ball of meat, no additives.

02

Blazing griddle

The beef is pressed with the spatula: the pressure creates the caramelised crust.

03

Juicy centre

Crispy outside, soft inside. The potato bun and homemade sauces do the rest.

The ingredientsHow we work

8th

Best burger in the world

Enjoy Travel 2022 · the only Italian brand on the list

9th

Most ordered dish in the world

Smash Brown · Deliveroo 100 Global Top Trending 2025/26

Google reviews

The community that speaks for us, store after store

Stores in three countries

Italy, Greece and Malta: from the first griddle in Rome to Mykonos

The smash lab · 3D

Build your own Smash.

Drag the burger to spin it, switch toppings on and watch the price update in real time. The base is a Smash Brown: smoky sauce, American cheese and crispy bacon are already in. Every extra costs €1.00.

Size

Extras

+ €1.00 each

Your burger

Smash Brown · Double

No extras: just the base recipe.

Total€9.30

Order your SmashFind your store

Indicative burger-only price, Italian list. The full meal adds fries and a drink: the official in-store list applies.

Where to find us

Eighteen addresses. One griddle.

From the first store in Piazza Bologna to Athens, Glyfada, Mykonos and Malta. Pick yours, check the hours and come and eat where the smash was born.

All locations
Smash Club · Bob’s passport

Every store is a stamp. Every stamp is a story.

Bob guides you through the 18 stores in Italy, Greece and Malta. Stamp your passport, complete missions, take the quiz and unlock 12 badges. No account: the club lives on your device.

18 stamps6 levels12 badges
Open Smash Club0/18 stamps · Lv 1

Smash Club passport

Bob’s Hunger Passport

Curious0%
0/12 badgesDetails
Bob outside a Smash Tag store
Delivery · Italy, Greece and Malta

Slow-rider proof.

Our fries stay crispy for over two hours. The burger travels closed, the sauces arrive where they should. We built the menu thinking of those eating on the sofa too.

Delivery in three countries

Deliveroo in Italy, Wolt, eFood and Box in Greece, Wolt in Malta.

Crispy for 2 hours

Tested one by one, not a slogan.

Order onlineOrder support
Bob delivering Smash Tag by scooter

Arrives hot. Arrives crispy.

Smash Tag, at your place

What they say

Hunger speaks. We listen.

5,428 Google reviews, thousands on Deliveroo and one line that keeps coming back: “the big cup of sauce”.

5,428 Google reviews

Deliveroo
“A bun that gives you real melt-in-your-mouth moments from the very first bite.”
Verified review Prati
Deliveroo
“We came from Monterotondo and it was worth it: the best beef I've ever eaten.”
Verified review Ponte Milvio
Google
“Best nuggets ever.”
Verified review Latina
The Smash Tag Prati store, over two floors
Only in Prati
Smash Party

The upper floor is yours.

On the upper floor of Via Vittoria Colonna 19 there’s space for birthdays, private parties, team building and late nights. Seventy seats, the griddle on and no cover charge.

Birthdays and candles
Private parties
Team building
Tailor-made events
Plan your partyTalk to us
@smashtag_official

Hunger,
live.

The social heart of the site: story highlights, photos, reels, every brand news story and links to the official profiles. Everything we publish, in one place.

Enter the social wall

Story highlights · 12

Tap to open

    • From the feed

    6 / 6 items

    Curated preview of the official feed.

    See all 426 posts
    Reels & video

    The griddle in motion.

    Cheese pulls, smashes on the griddle, new openings and behind the scenes: the videos that sent views through the roof, all in one place.

    12 reels · 2.1m viewsOpen TikTokAll reels
    • Hunger doesn’t wait

    Let’s
    Burger.

    Eight smash burgers, eighteen stores, one rule: the griddle fires up when you order.

    Browse the menuFind a locationOr get it delivered
    Frequently asked questions

    Everything you want to know

    If you can’t find the answer, write to us: we really do reply.

    Need a hand?

    WhatsApp, phone or email. Choose how you want to reach us.

    Contact us

    It's a burger made from fresh beef pressed onto a hot griddle: the pressure creates a caramelised crust outside while keeping the juices inside. It's Smash Tag's speciality, with potato buns and homemade sauces in the big cup.