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The city-centre flagship · two floors + terrace

Smash burger in the heart of Prati

Via Vittoria Colonna 19, Rome. Seventy seats over two floors between Piazza Cavour and the Tiber, the terrace with yellow benches and Smash Party upstairs.

Open now4.5/5 · Deliveroo · 500+
Smash Tag Prati

Prati, Rome

Via Vittoria Colonna 19

Smash Club · Bob’s passport

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Hours

Every day 12:00–24:00, continuous hours

Full schedule

Address

Via Vittoria Colonna 19
00193 Rome (RM)

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Delivery

Prati, Delle Vittorie and city centre

Order on Deliveroo

Weekly schedule

When we’re open

Open now
Smash Tag Prati opening hours
Mon12:00–24:00
TueToday12:00–24:00
Wed12:00–24:00
Thu12:00–24:00
Fri12:00–24:00
Sat12:00–24:00
Sun12:00–24:00

Prati · Rome

Smash burger in Prati, Rome

If you're around Piazza Cavour or Castel Sant'Angelo, the smash burger is at Via Vittoria Colonna 19: the Smash Tag flagship with seventy seats, outdoor tables and Smash Party upstairs. Open every day 12–24, with takeaway and delivery across Prati and Delle Vittorie.

Areas served

PratiDelle VittoriePiazza CavourCastel Sant'AngeloLepantoVatican
Rome · Prati

The city-centre flagship, between Piazza Cavour and Castel Sant'Angelo

In the heart of Prati, halfway between Piazza Cavour and the Tiber, Smash Tag opened its largest store in April 2023: seventy seats over two floors at Via Vittoria Colonna 19, plus the terrace with yellow benches bringing a slice of American picnic between Rome's Umbertine buildings. On opening day the queue said it all: more than a thousand people waiting for a smash burger.

In the kitchen is the formula that made the brand famous: fresh ground beef smashed on the griddle, with the caramelised crust sealing the juicy centre; a soft potato bun that, as one reviewer wrote, 'gives you real melt-in-your-mouth moments from the first bite'; homemade sauces in the big cup, from Smash Brown to Smash Pink. And upstairs is Smash Party, the space for birthdays and private parties right in the city centre.

The location makes it a natural stop. Castel Sant'Angelo is less than ten minutes' walk, the Ara Pacis just beyond Ponte Cavour, the shopping on Via Cola di Rienzo five minutes away. At lunch it's the choice of those working in the neighbourhood's offices and firms, from the Palace of Justice down; in the evening continuous hours until midnight cover dinner and after-dinner, between a walk along the Tiber and a trip into the centre.

On Deliveroo, Prati is one of the chain's best-rated stores, with an 'Excellent' 4.5: reviews keep coming back to the guacamole, the nuggets with homemade sauces, the super-crispy fries and a staff that is 'always kind and helpful', often mentioned by name. Sit in, take away from the counter or order delivery across Prati–Delle Vittorie.

"A bun that gives you real melt-in-your-mouth moments from the very first bite."

From our customers’ reviews

In this store

Dine-inTerraceTakeawayDeliverySmash Party

70 seats over two floors, the largest in the brand.

'Excellent' on Deliveroo, over 500 ratings

seats over two floors, plus the terrace: the brand's largest store

people queuing on opening day, April 2023

In the neighbourhood

A short walk from everything

What matters around Prati, according to the people who work there every day.

01

Piazza Cavour and the Palazzaccio

2 min walk

The Palace of Justice is around the corner: at lunch the store is the unofficial canteen for the neighbourhood's lawyers and offices.

02

Castel Sant'Angelo and the Ara Pacis

6-8 min walk

Six to eight minutes on foot and you're in postcard Rome: the smash before or after the visit is the perfect stop on the tour.

03

Via Cola di Rienzo

5 min walk

Prati's shopping artery five minutes away: bags in one hand, takeaway in the other.

How to find us

The easiest route

Via Vittoria Colonna 19, 00193 Rome.

Metro A

Metro A — Lepanto stop, 10-12 minutes' walk

Bus & tram

Buses and trams on Piazza Cavour and the Tiber stop 2 minutes away

On foot

From Castel Sant'Angelo, 6-8 minutes' walk over Ponte Cavour

Taxi

Taxi rank on Piazza Cavour, a couple of steps away

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Frequently asked questions

Before you come

Yes: the upper floor hosts Smash Parties, private parties and birthdays right in the city centre. Contact the store on WhatsApp or Instagram for dates and availability.