OpeningsOctober 2026
Cagliari and Frosinone: two new cities
Stampace and central Frosinone: the October 2026 openings bring the griddle to Sardinia and Ciociaria. Same fresh beef, same bun, same obsession.
Read moreSocial hub · @smashtag_officialLet’s be
Let’s be
social.
Everything we publish, in one place: 39 photos and reels, 12 story highlights, openings, awards and every brand news story. Like Instagram, but with links to the real profiles and the site info within reach.
total community68.6k
Instagram posts426
photos and reels in the wall39
reels and videos12
news stories in the archive15
Official channels
Wherever you scroll.
Three verified profiles, one voice. These are the public numbers from the official profiles, updated at the last check.
Verified profiles
The official feed
Hunger, live.
Stories open just like on Instagram — tap, swipe, pause and arrows to move between highlights. Posts open in a navigable lightbox with caption, tags, likes and a link to the profile.
smashtag_official
Smash Tag Italia · Official profile
We didn’t create burger, we make it better. 📍 Rome + 5 · Latina · Athens + 3 · Mykonos + 4 · Malta · Naples. Smash burgers, homemade sauces and a crispy crust since 2021.
Story highlights · 12
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Photos and reels selected from the official feed.
Curated preview of the official feed.
See all 426 postsReels & video
The griddle in motion.
Cheese pulls, smashes on the griddle, new openings and behind the scenes: the videos that sent views through the roof, all in one place.
12 reels · 2.1m viewsOpen TikTok
News & archive
Every news story, in order.
Openings, awards, menus, events and community: the Smash Tag editorial archive with real dates and links to the pages that go deeper into every chapter.
15 news stories
2026
9 stories
- OpeningsSummer 2026
Porto Cervo, twelve hours of night
The Costa Smeralda temporary opens from 8:30 pm to 6:30 am: smash burgers, music and outdoor tables until sunrise.
Read more - Menu2026
Smash Club: the card lives in your Wallet
Twelve meals included, early access to drops and tokens for Smash Experiences. Activated in store, with limited spots.
Read more - Menu2026
Cheese Pull, the 2026 new entry
Extra-stretchy cheese sticks: the new side to ask for in store, while it lasts.
Read more - Community2026
5,428 Google reviews
A milestone we don’t celebrate alone: it’s the community speaking for us, store after store.
Read more - Openings26 June 2026
Gazometro + Gallia: double opening in Rome
Ostiense and Appio Latino fire up the griddle on the same day, with the “100 years of Smashtag for free” promo.
Read more - Events2026
The upper floor is yours
Birthdays, private parties and team building on the upper floor in Prati: up to 70 seats and a menu built together.
Read more - Delivery2026
Crispy for two hours, at home too
Fries tested one by one and sauces on the side: Smash Tag delivery is designed to arrive as if just fried.
Read more - Awards2025/26
Smash Brown in the global top 10
Deliveroo 100 Global Top Trending: the Brown is the 9th most ordered dish in the world. The only Italian brand in the burger ranking.
Read more
2023
2 stories
- OpeningsOctober 2023
Ponte Milvio: 300 people in line
North Rome discovers the smash burger on Via Flaminia: the first-night queue went down in brand history.
Read more - OpeningsApril 2023
Prati: the 70-seat flagship
Two floors, a dehors with yellow benches and Smash Party upstairs. It has been our largest location ever since.
Read more
Community
#SmashTag
Our biggest gallery isn’t ours: it’s yours. Every week we pick photos and videos from the community and bring them to the story highlights.
01
Capture the bite
Burgers, fries, sauces and a full table: the best photo is the one that makes whoever sees it hungry.
02
Tag the profile
Tag @smashtag_official and use #SmashTag. That’s how we find you and reshare it to our stories.
03
Get featured
Every week we pick photos and videos from the community for the feed and the story highlights.
Frequently asked questions
Everything about social
Collaborations, drops, Smash Club and community content: quick answers.
DM us on Instagram or email info@smashtag.it with your profile, idea and references. We read everything and reply to proposals that can become a real project.
After the feed
The griddle is on.
Pick your burger, find the location or order us at home. We’ll do the rest.