You can taste
the difference.
We didn’t create the burger, we’re just making it better. It’s the line that has been with us since 2021, and it applies to every step: from the beef to the bun, from the griddle to the box that arrives at your door.
We pioneered the smash burger in Italy and we want to keep the lead we have earned.
“We didn’t create the burger,
we’re just making it better.”
Riccardo Di Salvo · founder of Smash Tag
How we make it better
It’s not about secrets: it’s about standards. These are ours, applied in every store and every hour of the day.
Fresh beef, never frozen
Freshly ground beef every day. No frozen patties, no shortcuts: you can taste the difference from the first bite.
The blazing griddle
The beef is pressed onto the hot griddle: the pressure creates the caramelised crust that seals the juices inside.
Potato bun
Soft, slightly sweet, built to hold the weight of the smash without falling apart. The support the centre deserves.
Homemade sauces
From sweet mayonnaise to Smash Tag, from smoky sauce to Baddie: every sauce is made in our kitchen.
Properly crispy sides
Our fries are designed to stay crispy even after two hours of delivery. It's not a detail: it's why they work in delivery.
Everything made to order
No burger waits under a lamp. It is assembled when the order arrives, whether you eat in or take away.
2 hours
of tested crispiness
Less slogan. More substance.
We could tell you how good we are, but we’d rather show you the data. The ones that depend on us and the ones that depend on you.
Frozen beef
Never, in any store
Homemade sauces
From the big cup to the Diptag
2 h
Of crispiness
Tested in delivery
Google reviews
A real community
Four rules, no exceptions
Never frozen
The beef arrives fresh and is ground the same day.
Griddle always hot
The crust comes from a constant temperature.
Assembled to order
No burger waits under a heat lamp.
Sauces made in house
Ten recipes, all made in our kitchens.
Since 2021, one location at a time
Five years, ten addresses, one obsession. Here’s how we got here.
2021
9 April
Piazza Bologna
Thirty square metres on Via Michele di Lando: the first address in Rome dedicated to the smash burger.
2023
April
Prati
The flagship with seventy seats over two floors, the yellow-bench terrace and Smash Party upstairs.
2023
October
Ponte Milvio
Three hundred people queuing overnight: north Rome discovers the smash burger on Via Flaminia.
2024
July
Latina
The first store outside Rome, in the rationalist centre a short walk from Piazza del Popolo.
2025
29 November
Napoli Chiaia
The debut in the south, in the heart of Chiaia: a homecoming for the founder.
2026
26 June
Gazometro + Gallia
A double opening in Rome: Ostiense and Appio Latino, with the '100 years of Smashtag free' promo.
2026
October
Cagliari + Frosinone
Stampace and Ciociaria: two new cities, the same griddle fired up every day.
2026
Summer
Porto Cervo
The Costa Smeralda temporary store: twelve hours a day, from night until dawn.
8th
Best burger in the world
Enjoy Travel 2022 · the only Italian brand on the list
9th
Most ordered dish in the world
Smash Brown · Deliveroo 100 Global Top Trending 2025/26
Google reviews
The community that speaks for us, store after store
Stores in three countries
Italy, Greece and Malta: from the first griddle in Rome to Mykonos
Want to know what goes into one of our burgers? Discover the ingredients.
Order nowWe didn't create burger, we make it better. — since 2021, Rome.