
Rome · Nomentano
Piazza Bologna
Via Michele di Lando 22-24, 00162 Rome
The first Smash Tag, 30 m² behind the square.
Fresh beef, never frozen · Since 2021
This is where it all began: Piazza Bologna, April 2021. Today Italy has ten Smash Tag stores across Rome, Latina, Naples, Cagliari, Frosinone and the Costa Smeralda.

10
stores in six cities
2021
the first opening, in Rome
5
addresses in Rome alone
Every city has its own page with photos, description, stores and menu. Pick the right area, then choose your store.
Photos, description, hours and menu for every location. Tap a store for the full page.

Rome · Nomentano
Via Michele di Lando 22-24, 00162 Rome
The first Smash Tag, 30 m² behind the square.

Rome · Prati
Via Vittoria Colonna 19, 00193 Rome
70 seats over two floors, the largest in the brand.

Rome · North Rome
Via Flaminia 485, 00191 Rome
North Rome's smash headquarters.

Rome · Ostiense
Via del Gazometro 4, 00154 Rome
Under the 1937 Gazometro, Rome's creative heart.

Rome · Appio Latino
Via Gallia 15d, 00183 Rome
The 'doorstep' smash between Appio and San Giovanni.

Latina · Centre
Via Armando Diaz 11, 04100 Latina
4.8 on Google and a Smash War win.

Naples · Chiaia
Piazza San Pasquale 13, 80121 Naples
The founder's homecoming, in the living room of Chiaia.

Cagliari · Stampace
Via Santa Margherita 12, 09124 Cagliari
In the heart of Stampace, a few steps from Piazza Yenne.

Frosinone · Lower town
Via Aldo Moro 131, 03100 Frosinone
The first Smash Tag in Ciociaria, on the shopping street.

Arzachena · Costa Smeralda
Via principale (SP59), 07021 Arzachena
Twelve hours of griddle, from night to dawn.
Smash Tag was born in Rome on 9 April 2021, in thirty square metres behind Piazza Bologna. From that first counter the brand has grown one city at a time: Prati and Ponte Milvio, then Gazometro and Gallia, then Latina, Naples Chiaia, Cagliari, Frosinone and the Porto Cervo temporary store.
Every store has its own story and neighbourhood, but the standard is the same: fresh beef minced daily and smashed on the griddle until caramelised; soft potato buns; homemade sauces in the cup. The menu is the same across Italy, with prices and availability updated store by store.
Rome remains the heart of the brand with five addresses, from the historic centre to the creative Gazometro district. Outside Lazio, Naples brings the smash burger to Via Chiaia, Cagliari and Frosinone cover the new openings, while Porto Cervo fires up the griddle only in summer, until 6:30 in the morning.
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